About us
As seasoned digital business leaders, Chief Digital Officers (CDOs) and digital strategists, we have effectively guided digitalization processes and led digital business success across multiple companies. Our unique perspective sets us apart from external consultants, as it stems from firsthand experience as managers responsible for digital business.
Our extensive practical knowledge encompasses the challenges of digital transformation within established companies, as well as the scaling processes of digital native companies and startups.
Leverage our experiences to your advantage: benefit from the shortcuts we've discovered and steer clear of mistakes we've encountered in the past.
The Team
Experienced digital professionals with a wealth of management expertise.
Sabine Haase
Sabine Haase brings 25 years of extensive experience in the digital landscape. She has successfully built and developed numerous digital businesses on both national and international scales, employing strategies involving organic growth, acquisitions, and seamless integration. Her expertise spans strategic and operational facets, encompassing corporate development, marketing, sales, product development, and IT management.
As a seasoned manager and managing director, Sabine possesses insights into diverse industries, including retail/eCommerce, portal & content businesses, media, online advertising, online classifieds, finance, leisure, and industry.
Beyond her leadership skills, she demonstrates intercultural proficiency and possesses a wealth of language knowledge acquired through participation in numerous international projects.
Leveraging her extensive leadership experience and complemented by her training as a systemic coach, Sabine is dedicated to supporting managers and teams, with a primary focus on facilitating digital transformation initiatives.
Klaus Schmücker
Klaus is an accomplished digital manager with 18 years of strategic and operational experience
in building digital products and business models as well as in implementing digital initiatives and change processes. He has worked for and with corporations, medium-sized companies and startups in various industries, including Amazon Web Services, Bosch, E.ON and Thüga AG.
Klaus has a track record of enhancing competitiveness and achieving sustainable growth through digitalization. He has developed digital innovations and new business models and led traditional businesses to new growth through digital products and solutions. He has crafted company-wide digital strategies and successfully executed digitalization projects in numerous areas of the value chain.
His expertise encompasses the development and implementation of digital strategies, the management of transformations and digital teams as well as the areas of innovation, corporate development, change management, product development, go-to-market and corporate venturing/M&A/PMI.
Klaus has a motivating leadership style and international leadership experience. He is successful in building high-performing teams in both traditional and modern organizations.
Klaus is a certified executive coach, supporting leaders in transformation leadership.
Rafael Baer
Rafael Baer is an internationally experienced manager and entrepreneur, specializing in sales and marketing, with a focus on B2C and B2B internet operations. His particular strength lies in the international scaling of e-commerce and omnichannel companies, concentrating on industries such as retail, fashion, food, tourism, and consumer goods.
With over 25 years of professional experience at the international level, Rafael has held various leadership positions in the tourism and e-commerce sectors, serving as a managing director and company founder.
Since 2015, he has been actively involved as an interim manager, contributing his expertise to digital transformation, digital sales, and CRM initiatives across diverse industries. In recognition of his outstanding contributions, Mr. Baer was honored with the title of "Interim Manager of the Year" in 2020.
Dr. Tjorben Bogon
Dr. Tjorben Bogon, a passionate computer scientist with a doctorate, has devoted two decades to the field of artificial intelligence. Over the past ten years, he has specialized in developing digital products and crafting IT strategies to drive digital transformation within both corporations and medium-sized companies.
In his role as Chief Digital Officer (CDO), Dr. Tjorben Bogon effectively managed the entire process landscape within a rapidly growing medium-sized company. He played a key role in the modernization of production and the comprehensive ERP system, contributing to the company's efficient global product distribution.
As an interim manager, Dr. Tjorben Bogon served as CDO/CIO for a leading company, overseeing the modernization, transformation, and adaptation of the IT landscape to align with the evolving working world. Whether addressing organizational opportunities or innovating IT-based processes, Tjorben collaborates with C-level executives, devises strategies, and actively supports change initiatives.
Theresa Tenneberg
Theresa Tenneberg is a digital executive with more than 18 years of experience, including as CDO, Chief Product Officer and Managing Director. She has worked for corporates, SMEs, scale-ups, and consultancies internationally.
Theresa has a track record of developing and scaling digital businesses, transforming traditional businesses using digital technologies and implementing value enhancement programs. Her expertise includes strategy and product development, innovation, organizational development, and performance improvement. She creates value at a strategic and operational level, both through organic growth and through the acquisition and integration of companies.
She has experience in a wide range of sectors, primarily industry, services and B2B, and has a collaborative and motivating leadership style.
Anna-Carina Maerz
Anna-Carina Maerz has 20 years of experience as a manager in retail, with a focus on customer orientation in digital and omnichannel sales channels.
In management positions at Weltbild, Mytheresa, and the Betty Barclay Group, she has successfully built and managed complex departments. Her passion for retail and customer centricity was ignited during her time as a consultant for leading retailers and manufacturers in the DACH region at Gruppe Nymphenburg.
She specializes in the strategic development and enhancement of digital sales channels, operational implementation of new business models, holistic customer centricity, and project management in both national and international contexts. Her experience includes localization projects for China and Korea, sustainability initiatives, and the creation of innovative sales concepts, both physical and digital.
Her areas of responsibility have included managing the CX, CRM, performance marketing, digital content & branding, and e-commerce operations departments, with accountability for results in online shops and marketplaces.
Anna-Carina is known for her cross-functional approach, rapid implementation skills, and ability to form high-performance teams. She is a certified Project Management Professional (PMP) from the Project Management Institute. Under her leadership, the Betty Barclay Group won the Retail Case Award 2023 for a new digital sales concept. Additionally, as part of Mytheresa's ESG initiative, she significantly contributed to establishing the D+I committee while consulting with management.
Dr. Christian Bartsch
I am a pragmatic leader and an accomplished IT manager with 20 years and over 2000 project days of international transformation and innovation experience in various industries, including: automotive, chemical, engineering, pharmaceutical.
As a passionate digitizer and innovator, I pursue a holistic, digital transformation approach considering the perspective of the "CIO organization" AND that of the "CDO organization" in equal measure.
I have driven digital transformation at companies such as Linde plc and KraussMaffei Technologies and, in addition to new technologies such as IIoT, machine learning, smart glasses and augmented reality, I have also introduced new ways of thinking, methods and processes internationally to increase internal efficiency and business growth.
For example, under my leadership as Global Vice President, KraussMaffei was awarded the titles of "Champions of Digital Transformation 2021" and "Digital Champion 2022", among others. In addition, the digital customer product portfolio won the "Industry Solutions Award 2023" in the category "Best Smart Manufacturing/Industry 4.0 Solution".
During my work as a management consultant at Infosys and Deloitte, I implemented international projects with a focus on process improvement and organizational development in IT for companies such as AGCO/Fendt, Novartis, BMW and Givaudan.
I lead out of conviction according to the "Servant Leadership" principle.
When I'm not pursuing my professional passion, I can be found in the mountains, on my racing bike or gardening :)
Thomas Escher
Thomas Escher is a marketing expert with over 20 years of international project experience in the digital industry. His expertise encompasses the development and expansion of digital products and business models, as well as the creation and execution of profitable marketing and sales strategies.
Thomas excels with an agile management approach, honed across diverse industries such as e-commerce, insurance, finance, media, and healthcare. As the Head of Marketing for an international corporate brand, he recently led the digital transformation of the marketing department, transitioning it from a cost center to a profit center.
An e-commerce founder, Thomas successfully sold his company internationally in 2021. Today, he mentors young start-up founders, helping them build and scale their companies.